CIHS is proud to present the Cross-Border Hardware Bazaar, designed for hardware companies navigating their global expansion. The marketplace brings together four key categories of service providers—cross-border e-commerce platforms, international logistics and overseas warehousing, cross-border pay
As cross-border e-commerce enters its second half, success is no longer about chasing traffic—it's about operational excellence. From market expansion and channel optimization to efficiency gains and refined operations, we break down each layer to help you find growth in a competitive landscape and shift from a "traffic mindset" to a "value mindset."
| Time | Topic | Speaker | |
|---|---|---|---|
| 14:00-14:40 | EDRA/GHIN Perspectives on Global Market and New Insights into European Retail DIY Markets | Michel Salaun General Secretary, EDRA/GHIN | |
| 14:40-15:20 | Going Global in the Electromechanical Industry: Infrastructure Dividends and Market Opportunities along the Belt and Road | Yao Bo Deputy Director of Exhibition, China Chamber of Commerce for Import and Export of Machinery and Electronic Products | |
| 15:20-16:00 | Going Global 2.0: Reshaping the Commercial Value of Hardware Enterprises Through Global Social Media | Tristan Qin Vice President, OneSight | |
| 16:00-16:40 | Unlocking the Next B2B Growth Frontier: How Chinese Companies Can Win in Industrial Supplies with Amazon | Ma Xiaoguang Lead of Amazon Business in New Region, Amazon Global Selling | |
Focusing on the core challenge of how hardware companies can truly deepen their global presence, this session maps the journey from product export to brand building. From trend analysis and market exploration to brand development and marketing efficiency, we provide a structured, actionable roadmap for your overseas growth.
| Time | Topic | Speaker | |
|---|---|---|---|
| 14:00-14:40 | How to Achieve Growth by Leveraging Social Media？ | Hank Xu Founder, ToolChain with XuDa | |
| 14:40-15:20 | Beyond Selling: Building Global Brands and Unlocking Greater Value with Amazon | Wang Zitong Senior Strategic Seller Consultant, Amazon Global Selling | |
| 15:20-16:00 | Upgrading Global Capital Efficiency to Drive Cross-border Export Growth | Amanda Wang Shanghai Regional Head of APAC Cross-border Trade Business, PingPong | |
| 16:00-16:40 | eBay Empowering Chinese Enterprises for Global Expansion | Stephen Hu Head of Shanghai Business Development, eBay | |
